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Strategy[ edit ] Local store marketing is differentiated on a base level by tailoring marketing efforts to the local communities needs and interests. On a higher level, the strategy is to become a contributing component of the local community. The goal is to become part of that routine.
Techniques[ edit ] Local store marketing includes a vast array of marketing tactics utilized by businesses everywhere. Some of these include promotion of business in a local chamber of commercedirect mailissuing local press releaseshosting events, sponsorshipspurchasing ad space in print, outdoor, or local television, etc.
For the retailer, local marketing implies optimization of the store's marketing mixes both in-store and out of the store. For the manufacturer, local marketing involves optimizing a product's marketing mix at the store level.
In-store Marketing Tactics[ edit ] In-store marketing varies depending upon the entity managing the marketing - the retailer and manufacturer have different vantage points and means at their disposal.Fast Food Targeted Marketing Fast food marketers target children, teens, black youth, and Hispanic youth with advertising.
Targeted marketing content is.
A specific group of consumers at which a company aims its products and services - Entrepreneur Small Business Encyclopedia. With unparalleled experience, contacts, and expertise, 42West is one of the leading full-service public-relations firms in the entertainment industry.
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A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards. Target markets consist of consumers who exhibit similar characteristics (such as age, location, income, and lifestyle) and are considered most likely to buy a business's product or service.
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